BRAND IDENTITY
NCAD ZOOMS IN
Inspired by film photography, we created a dynamic brand identity for NCAD’s ‘Zooms In’ artist talk series. Using a colour palette based off of ligh leaks from analogue photography and a camera lense remenisent typeface, we formed a clean and consistant brand aesthetic that resonates across print and digital applications. We designed our assets to be easily translated into a smooth motion graphic. Deliverables include a suite of branded assets; social media templates, moving images, and promotional materials, maximising uniformity and engagement across all platforms.