BRANDING/ADVERTISING CAMPAIGN
Power Up with On
A campaign directed toward Gen Z that reimagines exercise and daily movement as an interactive video game, where On’s Swiss-engineered apparel gives wearers game-changing advantages. Just like a power-up, On’s technology eliminates discomfort, enhances performance, and keeps you fully immersed in the moment. Obstacles like heavy and restrictive gear disappear—allowing you to level up your workouts and move freely. Rooted in the brand’s slogan, "Feel Nothing to Feel Everything," the concept highlights On’s Swiss-engineered technology as the key to seamless movement, letting wearers focus on the joy of activity.
Alongside my classmate, Molly Ennis, we developed the concept and design language to portray out vision. This concept connects with Gen Z’s love for gaming and immersive experiences, making On the ultimate cheat code for peak performance.
Alongside my classmate, Molly Ennis, we developed the concept and design language to portray out vision. This concept connects with Gen Z’s love for gaming and immersive experiences, making On the ultimate cheat code for peak performance.